Johanna Rose Creative

Portfolio


Janejira Design
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Market research on consumers, Google Ads, and competitors
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Implementing a content calendar and scheduling tool for client to use to increase time efficiency
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Developing an ads strategy based on past performance
Social Media Strategies
Centre Volunteers in Medicine
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In preparation of a new event, I worked with Centre Volunteers in Medicine to increase awareness and donors for an upcoming blood drive.
Eagle Iron Works and Curtin Village
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Objectives included increase visitors, donations and awareness of their historic site
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Created strategies that ranged from adding payment options and creating digital elements like a LinkTree and a QR code to coming up with unique events specific to the historical site.
LaunchBox
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Gave presentations and consulting advice to small businesses and local start-ups
Results
CommAgency
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Timeline: September - April
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Increased followers on Instagram by 400+
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Increased engagement rate on Instagram from 6% to over 22%
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Increased website traffic to 236 clicks
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Designed and posted over 100 posts
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Created a Reel Contest Campaign among the agency that led to over 1,100 likes, 4,500 impressions, and 139 comments across 5 posts. This campaign includes its own personalized hashtag which had a reach of 907
College Town Culture
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Timeline: January - November
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Increased followers on Instagram by over 11,000 and on TikTok by over 1,000
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Reached over 2.5 million views on Instagram Reels by creating targeted content for student and alumni audience
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Recruited and coordinated with influencers such as Katie Feeney
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Types of content I created included street interviews and product posts
Centre Film Festival
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Timeline: September - November
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Increased followers on Instagram by 241
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Over 42,000 impressions
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Over 480 hashtag interactions
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Attended and filmed the in-person film festival event spanning over 3 days, shared behind-the-scenes content, celebrated sponsors, created deliverables for the artists to share on their own social media to promote the festival
Relay Influence
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Timeline: February - April
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Increase following from 0 to over 400 across all channels
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Built social media platforms from scratch and created 2 months of content that included the deliverables and copy.
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Created over 30 posts that ranged from Reels/TikToks to graphics